SUMMMARY
Energetic, creative, dynamic professional with extensive art, retail, marketing and business experience. Highly skilled and computer literate with track record of successfully managing projects and teams.
EXPERIENCE
Gardener & Landscaping Professional: Self-Employed | Phila, PA (June 2024 – Present)
• Operate a successful landscaping and gardening business, serving approximately 40 clients with services such as garden clean-ups, weeding, pruning, planting, design, and seasonal maintenance.
• Consult with clients on project planning, space optimization, and plant selection, tailoring solutions to their needs and preferences.
• Manage business operations, including scheduling, client communication, and administrative tasks, ensuring timely and efficient service delivery.
Freelance Marketing Consultant & Designer: Self-Employed | Phila, PA (2010 – Present)
• Deliver creative marketing solutions, including branding, digital design, content creation, and campaign management, to promote businesses and organizations.
• Collaborate with stakeholders to develop innovative strategies, ensuring alignment with goals and measurable results.
• Manage complex projects, nurture client relationships, and utilize digital tools to streamline communication and workflows.
• Operate a successful landscaping and gardening business, serving approximately 40 clients with services such as garden clean-ups, weeding, pruning, planting, design, and seasonal maintenance.
• Consult with clients on project planning, space optimization, and plant selection, tailoring solutions to their needs and preferences.
• Manage business operations, including scheduling, client communication, and administrative tasks, ensuring timely and efficient service delivery.
Freelance Marketing Consultant & Designer: Self-Employed | Phila, PA (2010 – Present)
• Deliver creative marketing solutions, including branding, digital design, content creation, and campaign management, to promote businesses and organizations.
• Collaborate with stakeholders to develop innovative strategies, ensuring alignment with goals and measurable results.
• Manage complex projects, nurture client relationships, and utilize digital tools to streamline communication and workflows.
Pre-Apprentice Carpenter: City of Philadelphia and Eastern State Penitentiary | Phila, PA
(March-April 2024)
- Mastered essential carpentry techniques, including accurate measurement, proficient use of hand and power tools, and blueprint interpretation.
- Played a key role in the conservation of heritage sites through participation in the construction of protective skylight covers.
- Maintained high standards of occupational safety by becoming adept in scaffold utilization, roof work precautions, correct tool handling, PPE usage, and clear communication with trade colleagues.
(March-April 2024)
- Mastered essential carpentry techniques, including accurate measurement, proficient use of hand and power tools, and blueprint interpretation.
- Played a key role in the conservation of heritage sites through participation in the construction of protective skylight covers.
- Maintained high standards of occupational safety by becoming adept in scaffold utilization, roof work precautions, correct tool handling, PPE usage, and clear communication with trade colleagues.
Store Manager: Occasionette Chestnut Hill | Phila, PA (November 2022 - October 2023)
• Directed and motivated a high-performing customer service team, ensuring alignment with company goals, clear communication, and a culture of accountability and excellence.
• Delivered outstanding customer satisfaction by resolving inquiries and escalations, fostering a professional and welcoming environment.
• Managed comprehensive store operations, including scheduling, inventory control, accounting, merchandising, and maintaining brand standards.
• Promoted employee satisfaction and professional growth through feedback, mentorship, and recognition, cultivating a positive and productive work environment.
• Consistently exceeded performance metrics, including sales goals and customer satisfaction, while implementing process improvements to enhance efficiency and engagement.
• Directed and motivated a high-performing customer service team, ensuring alignment with company goals, clear communication, and a culture of accountability and excellence.
• Delivered outstanding customer satisfaction by resolving inquiries and escalations, fostering a professional and welcoming environment.
• Managed comprehensive store operations, including scheduling, inventory control, accounting, merchandising, and maintaining brand standards.
• Promoted employee satisfaction and professional growth through feedback, mentorship, and recognition, cultivating a positive and productive work environment.
• Consistently exceeded performance metrics, including sales goals and customer satisfaction, while implementing process improvements to enhance efficiency and engagement.
Marketing Director: The Outside Foundation | Hilton Head, SC (2014 - 2023)
• Co-founded and chartered a non-profit focused on sustainability and environmental education, collaborating with the Executive Director on strategic planning and organizational growth.
• Co-founded and chartered a non-profit focused on sustainability and environmental education, collaborating with the Executive Director on strategic planning and organizational growth.
• Developed and executed integrated marketing strategies, aligning tactics with budgets and timelines to meet organizational goals, including brand enhancement, advertising, and digital engagement.
• Directed community engagement and fundraising initiatives, driving environmental conservation and educational programs, while overseeing event planning, media relations, and CRM optimization.
Marketing Director: Outside Brands | Hilton Head, SC (2011-2021)
• Designed and implemented marketing strategies that drove significant revenue growth, enhanced market presence, and ensured cohesive brand identity across all touchpoints.
• Managed a robust digital presence, including e-commerce optimization, targeted digital advertising, and social media engagement to maximize online reach and conversion.
• Led creative projects from planning to execution, ensuring alignment with business goals and delivering impactful results.
• Guided a team of marketing professionals, overseeing budget allocation, strategic planning, media partnerships, and successful events and PR campaigns.
• Designed and implemented marketing strategies that drove significant revenue growth, enhanced market presence, and ensured cohesive brand identity across all touchpoints.
• Managed a robust digital presence, including e-commerce optimization, targeted digital advertising, and social media engagement to maximize online reach and conversion.
• Led creative projects from planning to execution, ensuring alignment with business goals and delivering impactful results.
• Guided a team of marketing professionals, overseeing budget allocation, strategic planning, media partnerships, and successful events and PR campaigns.
EDUCATION & CERTIFICATION
BA in Studio Art & BA in Art History - College of Charleston - Charleston, SC
OSHA 10 CERTIFICATION
SKILLS
Leadership
• Strong facilitator and collaborator with expertise in strategic planning, interviewing, hiring, mentoring, and team management.
• Resourceful, quick learner, and skilled problem solver, leading by example with respect and dedication.
• Strong facilitator and collaborator with expertise in strategic planning, interviewing, hiring, mentoring, and team management.
• Resourceful, quick learner, and skilled problem solver, leading by example with respect and dedication.
Communications
• Proven ability to create and execute communication strategies to drive engagement and meet business goals.
• Expert visual communicator with 20+ years in commercial art.
• Skilled public speaker and instructor.
• Highly creative with extensive experience managing creative projects from concept to execution.
• Efficient in delegating content work and managing internal and external collaborations.
• Proven ability to create and execute communication strategies to drive engagement and meet business goals.
• Expert visual communicator with 20+ years in commercial art.
• Skilled public speaker and instructor.
• Highly creative with extensive experience managing creative projects from concept to execution.
• Efficient in delegating content work and managing internal and external collaborations.
Customer Service
• 20+ years of experience in customer-facing roles, with strong sales and closing skills across multiple platforms.
• Skilled in building rapport with diverse clients and succeeding in fast-paced environments.
• 20+ years of experience in customer-facing roles, with strong sales and closing skills across multiple platforms.
• Skilled in building rapport with diverse clients and succeeding in fast-paced environments.
Software
• 15+ years of experience with databases, property management, CRMs, CMSs, and marketing automation.
• Proficient in Mac & Windows OS, Microsoft Office Suite, Adobe Creative Suite, and Google tools.
• Experienced in web applications, including WordPress, MailChimp, Blackbaud, and Squarespace.
• Skilled in point of sale systems, including Shopify, Lightspeed, and Retail Pro.
• 15+ years of experience with databases, property management, CRMs, CMSs, and marketing automation.
• Proficient in Mac & Windows OS, Microsoft Office Suite, Adobe Creative Suite, and Google tools.
• Experienced in web applications, including WordPress, MailChimp, Blackbaud, and Squarespace.
• Skilled in point of sale systems, including Shopify, Lightspeed, and Retail Pro.