- Came up with concepts, activities and promotions involved in opening new location, based on shifting customer demographic
- Planned and budgeted interior and exterior signage installation, window coverings (during construction), opening event, photo shoot, advertising, social media promotions, brand partnerships and public relations
- Designed interior light box installation, including informational shelf table and flanking elements. Secured manufacturing and install, arranged aerial photoshoot, and designed overall sign and chart graphic
- Assisted interior designer throughout process, including deciding color scheme and advising on ideas, finishes, etc.