I worked for Outside for many years, in both full time, contract and part time arrangements. For the company's 40th anniversary year, I planned and executed a milestone marketing plan centered around the 70's surf aesthetic that the company came up in. The strategy included special edition logos, monthly in-store events, a private label beer, commemorative merchandise and a groovy summer staff party.
Outside 40th Logo, 2019
The anniversary logo includes a representation of the company's original logo - the wind surfer silhouette. The interior of the O, which usually features bird above the waves, is replaced by a sunset of 70's era colors.
Outside 40th Anniversary Apparel 2019
Sailing Shoes Lager Can Design 2019
A special edition, private label beer named after the company's original name in 1979.
Outside 40th Logo for Events 2019
An alternate logo used specifically for promoting monthly in-store events, hosted cooperatively with brands.
OluKai Pint Night GIF for Social 2019
Ladies Night Flyer 2019
Outside Party Like It's 1979 Summer Staff Party 2019
Outside Party Like It's 1979 Summer Staff Party 2019
