As part of a comprehensive local marketing strategy, Outside published a double truck, inside cover ad each month in the lifestyle magazine Local Life. The majority of these ads are created as part of a cooperative arrangement with the brand represented. I designed these ads following the respective brand style-lines, often using their photography, while still representing the Outside vibe. Below is a selection from the 30+ ads of this nature that ran.
Local Life Ads
Splashy print ads and cooperative branding