Hilton Head Island Boat Show

2016-2017 - Directed show and managed all marketing activity

- Hired as Boat Show Director and charged with organizing every aspect of the event, which had the ultimate goal of brand recognition for the neighborhood and resulting Real Estate sales

- Sold sponsorships and vendor placements for booths and boats, performing negotiations and managing contract terms

- Created marketing plan and executed all marketing activity including ad buys, public and press relations, collateral and ad design, website design, and signage

- Met with neighborhood boards, including marketing and real estate committees, to gauge all stakeholder goals, outcomes and benchmarks

- Designed event itself including boat and vendor placements, transportation and parking, entertainment, food and beverage, parties and traffic flow

- Collected and analyzed data from event participants in partnership with University of South Carolina researchers to asses toursim impact of event

- Organized volunteer organization and communications